How to expand your Instagram followers in 2020

 

Instagram though a newborn in the world of apps is now the favorite social media platform of many of us. Instagram has now changed its dimension from only being a fun app into much more with many companies and entrepreneurs sprouting up and making their transactions through this application. Now you would have got the idea of why building up a huge online customer base on Instagram is important. As one of the top social media marketing company in Kochi, we are here to help you by sharing some of the steps you could follow. Check out these steps and you are in the lead of this new marketing race!!

1) Hashtag to smash down your competitors

Hashtags are one of the best ways to increase the reach of your page if used efficiently. Customers searching for a trending hashtag might end up on your page. If they are interested in the posts they see in your account they are more likely to follow you and be your potential customers. Also, make it a point to create a branded tag for all your Instagram marketing campaigns to attract your followers and to show them your page is going with the trend as well.

2) Offline promotion of your hashtags

Make it a point that your hashtags are identified instantly by your audience. How can you do this? It could be achieved through the widespread use of it by your own company.  It can be added to all your profiles, print on your receipts and you could try on print ads too.

3) Cool caption for your cool followers

Let’s just not stick on to one Moto - hashtag, make it a point to add interesting captions that would drag the attention of the audience to your posts.  Your captions can be anything other than boring. Try to sound funny, ironic, or outrageous meanwhile passing on relevant ideas to your potential customers.

4) The New-gen Business Card

Instagram bios now act as a business card and have an influential power on people whether to follow you or not. So let’s make it a point to change your first impression to the best impression. Add information in your bio that contains keywords to boost your SEO. Also, you can use humorous lines that differ from the usual bios to grab their attention.

5) Instagram stories to change your business story

Although a new feature of Instagram stories most of the Instagram users check these regularly. So adding more to your Instagram stories can keep your followers more engaged. Also, remember to add your brand hashtag every time you add a story. Using geotags to share your live locations can also increase your visibility. Another hack to increase your post is to add it to your story so that your story viewers would never miss any of your posts. You could also add these stories to the highlight section for future reference.

6) Live streaming to liven up your page

The live streaming option of Instagram provides you with the opportunity for authentic interaction with your followers. You could make use of a scene of urgency like an important announcement or give away instructions to increase the viewers of your live streaming session. People tend to believe a person to person interaction rather than chats or feeds. Thus these live interactions would show your followers the human side of your business and they would connect better with you.

7) Instagram feeds to feed your growth

Constantly share your content through Instagram posts to keep your followers engaged. Your constant posts would etch your brand name in their kind and they may even suggest it to their friends. There is also a risk that people tend to unfollow pages that stay inactive for a long period. Make your page more fascinating by having a consistent Instagram feed theme and you can also use the alt tags to boost Instagram SEO.  Recurring Instagram feeds would give you the double benefit of decreasing the chances of losing the existing followers and increasing the chances of attracting more new followers.

8) IGTV as your video content

IGTV is now giving a tough competition to YouTube video content as it offers the same features as YouTube does. Now it’s your turn to make the best out of this new feature. You should keep in mind to add hashtags and catchy thumbnails to hike up your views. You could also try posting a video preview to heighten the eagerness of your audience. Adding to its merit all those IGTV contents would be permanently available on the Instagram platform.

9) Go for influencer marketing

Collaborate with influencers and celebrities of your choice to improve the outreach of your page. Turn on the post notifications on their page so that you could interact with them within a short time. Try to be their favorite brand so they would promote your page through their accounts. This increases the chance for their followers to visit and follow your page.

10) Aesthetics to please their eyes

Visual communication is a powerful way to capture the attention of your followers. You could make up a unique grid or a unique way of sharing your posts. You could use free apps like planoly or preview to plan the way your grid would be appearing on your feed. Visually appealing content would help greatly to maintain the interest of your followers.

11) Reels to your real success

Instagram reels are the latest update of Instagram which allows its users to record a 30-second video with music in it. Just like Tiktok Instagram reels are predicted to be viral in the coming years. Since a new venture competition is relatively low in this period and also Instagram is promoting reels even in the main feed tab. Make it count by adding new creative reels to your page!

12) Instagram challenges to minimize your business challenges

Instagram challenges and games are now trending all over the world. Your brand could also come up with an interesting challenge in which your followers would be interested to participate. When they share these challenges through their account you could definitely increase your visibility.

13) Customized Instagram filters

No one can today think about clicking pictures on Instagram without trying out new filers. If you could create a customized filter for your brand it is sure to reach many of the users. Anyone posting a picture in your filter will have the name of your brand on the top left corner and many others could click on them and try it for themselves. Thus these filters could take your business an extra mile.

Instagram is now one of the influential factors in the market today and if you are not using it to your benefit you are falling behind. We, a leading digital marketing company in Kerala, hope that many of your doubts had been blown away and you would find this blog useful. Time is ticking, try out these steps soon and take your business to better heights!!!

How to build brand for business through online

Online Branding is very important for businesses. Indeed, many corporate brands try to look more like small firms in order to appeal to consumers that prefer to support independent brands.

They recognize the link between successful businesses and strong branding and aspire to build a brand that emulates similar success for themselves. And they understand that branding is not just a logo or how their business is perceived externally. But too few realize that successful brands have  branding at the heart of the business. So much so that in many ways you could almost substitute the word brand for business.

Branding is a way of defining your business to yourself, your team and your external audiences. It could be called the business’ “identity”, but only on the understanding that it embodies the core of what the business is and its values, not just what it looks and sounds like. Customers of all sorts of businesses are so savvy today that they can see through most attempts by companies to gloss, spin or charm their way to sales.

The benefits that a strategically defined brand can bring are the same as when people fall in love with each other. When customers connect emotively — because they share the same values and beliefs of a brand — it leads to higher sales and better brand differentiation. It also leads to loyalty, advocacy and can even protect your price in times when competitors rely on promotional discounts to drive sales. It can also give you the ideal platform from which to extend your offering or range.

Here are tips on how to successfully implement branding for your business.

1.Start with defining your brands.

Review the product or service your business offers, pinpoint the space in the market it occupies and research the emotive and rational needs and concerns of your customers. Your brand character should promote your business, connect with your customer base and differentiate you in the market.

2.   When building your brand, think of it as a person.

Every one of us is an individual whose character is made up of beliefs, values and purposes that define who we are and who we connect with. Our personality determines how we behave in different situations, how we dress and what we say. Of course for people it’s intuitive and it’s rare that you even consider what your own character is, but when you’re building a brand it’s vital to have that understanding.

3.Consider what is driving your business.

What does it believe in, what is its purpose and who are its brand heroes. These things can help establish your emotive brand positioning and inform the identity and character for brand communications.

4. Aim to build long-term relationships with your customers.

Don’t dress up your offering and raise expectations that result in broken promises, create trust with honest branding — be clear who your company is and be true to the values that drive it every day.

5.Speak to your customers with a consistent tone of voice.

It will help reinforce the business’ character and clarify its offering so customers are aware exactly what to expect from the product or service.

6.   Don’t repeat the same message in the same way over and over again.

Alternatively, aim to make your key messages work together to build a coherent identity.

7. Don’t try to mimic the look of chains or big brands.

Try and carve out your own distinctive identity. There is a big consumer trend towards independent establishments, and several chains are in fact trying to mimic an independent feel to capture some of that market. Truly independent operators can leverage their status to attract customers who are looking for something more original and authentic, that aligns with how feel about themselves.

8.   Innovative, bold and daring – stand for something you believe in.

Big brands are encumbered by large layers of bureaucracy, preventing them from being flexible and reacting to the ever-changing needs of their customers. Those layers of decision-makers can make it hard for them to be daring with their branding.

9.   Always consider your branding when communicating with customers.

Don’t lose your pride or dilute your brand positioning with indiscriminate discounting. Try offering more, rather than slashing prices. Promotions are an opportunity to reinforce your brand mission.

10.  Online enquiry through website

Don’t forget to brand you product through website, add keywords to your website create more pages in html format and add keywords separately in all pages,  use maximum social media presence and newsletters it increase the traffic to your website and page ranking.

The old way of stamping your logo on everything won’t cut it.

The future of branding is fluid and engaging — respect your customers’ intelligence by not giving everything away up front. Generate some intrigue and allow them to unearth more about your brand for themselves. This is the way to foster ambassadors who revel in telling other people what they have discovered.