Instagram though a newborn in the world of apps is now the favorite social media platform of many of us. Instagram has now changed its dimension from only being a fun app into much more with many companies and entrepreneurs sprouting up and making their transactions through this application. Now you would have got the idea of why building up a huge online customer base on Instagram is important. As one of the top social media marketing company in Kochi, we are here to help you by sharing some of the steps you could follow. Check out these steps and you are in the lead of this new marketing race!!
1) Hashtag to smash down your competitors
Hashtags are one of the best ways to increase the reach of your page if used efficiently. Customers searching for a trending hashtag might end up on your page. If they are interested in the posts they see in your account they are more likely to follow you and be your potential customers. Also, make it a point to create a branded tag for all your Instagram marketing campaigns to attract your followers and to show them your page is going with the trend as well.
2) Offline promotion of your hashtags
Make it a point that your hashtags are identified instantly by your audience. How can you do this? It could be achieved through the widespread use of it by your own company. It can be added to all your profiles, print on your receipts and you could try on print ads too.
3) Cool caption for your cool followers
Let’s just not stick on to one Moto - hashtag, make it a point to add interesting captions that would drag the attention of the audience to your posts. Your captions can be anything other than boring. Try to sound funny, ironic, or outrageous meanwhile passing on relevant ideas to your potential customers.
4) The New-gen Business Card
Instagram bios now act as a business card and have an influential power on people whether to follow you or not. So let’s make it a point to change your first impression to the best impression. Add information in your bio that contains keywords to boost your SEO. Also, you can use humorous lines that differ from the usual bios to grab their attention.
5) Instagram stories to change your business story
Although a new feature of Instagram stories most of the Instagram users check these regularly. So adding more to your Instagram stories can keep your followers more engaged. Also, remember to add your brand hashtag every time you add a story. Using geotags to share your live locations can also increase your visibility. Another hack to increase your post is to add it to your story so that your story viewers would never miss any of your posts. You could also add these stories to the highlight section for future reference.
6) Live streaming to liven up your page
The live streaming option of Instagram provides you with the opportunity for authentic interaction with your followers. You could make use of a scene of urgency like an important announcement or give away instructions to increase the viewers of your live streaming session. People tend to believe a person to person interaction rather than chats or feeds. Thus these live interactions would show your followers the human side of your business and they would connect better with you.
7) Instagram feeds to feed your growth
Constantly share your content through Instagram posts to keep your followers engaged. Your constant posts would etch your brand name in their kind and they may even suggest it to their friends. There is also a risk that people tend to unfollow pages that stay inactive for a long period. Make your page more fascinating by having a consistent Instagram feed theme and you can also use the alt tags to boost Instagram SEO. Recurring Instagram feeds would give you the double benefit of decreasing the chances of losing the existing followers and increasing the chances of attracting more new followers.
8) IGTV as your video content
IGTV is now giving a tough competition to YouTube video content as it offers the same features as YouTube does. Now it’s your turn to make the best out of this new feature. You should keep in mind to add hashtags and catchy thumbnails to hike up your views. You could also try posting a video preview to heighten the eagerness of your audience. Adding to its merit all those IGTV contents would be permanently available on the Instagram platform.
9) Go for influencer marketing
Collaborate with influencers and celebrities of your choice to improve the outreach of your page. Turn on the post notifications on their page so that you could interact with them within a short time. Try to be their favorite brand so they would promote your page through their accounts. This increases the chance for their followers to visit and follow your page.
10) Aesthetics to please their eyes
Visual communication is a powerful way to capture the attention of your followers. You could make up a unique grid or a unique way of sharing your posts. You could use free apps like planoly or preview to plan the way your grid would be appearing on your feed. Visually appealing content would help greatly to maintain the interest of your followers.
11) Reels to your real success
Instagram reels are the latest update of Instagram which allows its users to record a 30-second video with music in it. Just like Tiktok Instagram reels are predicted to be viral in the coming years. Since a new venture competition is relatively low in this period and also Instagram is promoting reels even in the main feed tab. Make it count by adding new creative reels to your page!
12) Instagram challenges to minimize your business challenges
Instagram challenges and games are now trending all over the world. Your brand could also come up with an interesting challenge in which your followers would be interested to participate. When they share these challenges through their account you could definitely increase your visibility.
13) Customized Instagram filters
No one can today think about clicking pictures on Instagram without trying out new filers. If you could create a customized filter for your brand it is sure to reach many of the users. Anyone posting a picture in your filter will have the name of your brand on the top left corner and many others could click on them and try it for themselves. Thus these filters could take your business an extra mile.
Instagram is now one of the influential factors in the market today and if you are not using it to your benefit you are falling behind. We, a leading digital marketing company in Kerala, hope that many of your doubts had been blown away and you would find this blog useful. Time is ticking, try out these steps soon and take your business to better heights!!!
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